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A line of men's grooming products will debut nationally next month.
September 22, 2016
By: Melissa Meisel
Farouk Systems Inc., the maker of BioSilk, CHI and Kardashian Beauty, and Hearst Magazines will roll out The Esquire Ultimate Grooming Collection in professional salons nationwide in October 2016 through an exclusive partnership with Beauty Systems Group (BSG). This broad-scale hair-care line geared towards men’s grooming is a first for Esquire. The announcement was made by Dr. Farouk Shami, founder and chairman of Farouk Systems Inc., and Glen Ellen Brown, vice president of Hearst Brand Deve...
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